Popcorn and movies? So, ordinary.
We're not saying popcorn doesn't belong at movie night. We're just saying it might be time to make room for a new co-star: chocolate.
Because, really, think about it. Chocolate doesn't ask much of you. It doesn't need butter. It doesn't get stuck in your teeth. It doesn't require a giant bucket. And unlike popcorn, it can be enjoyed just as easily from the comfort of your couch as it can while you're sitting in a dark theater, pretending you didn't bring your own snacks. We see you!
Whether you're sneaking a favorite bar into the theater, settling in for a movie marathon at home, or hosting a full-blown girls' night complete with pajamas and questionable movie choices, chocolate is the perfect companion.
And this week, there's an especially good reason to add a little magic to movie night.
Practical Magic 2 arrives in theaters September 10, bringing the Owens sisters back for another round of family, magic and mayhem. Alter Eco is celebrating with an official collaboration with Warner Bros. Pictures featuring special limited-edition, character-inspired chocolate bundles, inspired by the unforgettable women of the Owens family.
From The Kitchen Witch to The Sultry Spell, the collections pair Alter Eco favorites with the personalities of the characters who inspired them.
But honestly, you don't need Practical Magic on the screen to make chocolate part of your movie night.
Heading to the theater? Tuck a bar in your bag.
Staying in? Put your favorite flavor within arm's reach and press play.
Hosting friends? Put out a few varieties and let everyone choose their movie-night match.
Rom-com, thriller, fantasy or the movie you've watched approximately 47 times…there's an Alter Eco for that.
That's the beauty of Embrace Your Alter Eco. There isn't one right way to enjoy chocolate, movies, or a night off. Find what feels like you, grab the chocolate, and settle in.
Because movies can transport you to another world.
Chocolate just makes the trip a little sweeter.
