Let's be honest.
The marshmallow gets all the glory.
Everyone debates the perfect toast (golden brown or accidentally-on-purpose on fire?), but hardly anyone talks about the real MVP of a s'more...
The chocolate.
Which is kind of wild when you think about it.
You wouldn't make an amazing pizza with mediocre cheese. So why build the ultimate campfire treat around an ordinary chocolate bar?
This National S'mores Day, we have one suggestion:
Embrace Your Alter Eco.
Life's Too Short for Plain Chocolate.
Sure, you could grab the same old chocolate bar you've been using since summer camp.
Or...
You could sandwich gooey marshmallows between graham crackers and rich Dark Salted Brown Butter chocolate.
Or Sea Salt.
Or Burnt Caramel.
Or Raspberry Crème if you're feeling adventurous.
Maybe Super Dark if you're the friend who always claims, "The darker, the better."
There are no wrong answers here. (Well...except boring.)
Build a Better S'more.
Think of Alter Eco chocolate as your s'mores personality test.
Feeling classic? Go with Deep Dark.
Love sweet and salty? Salted Brown Butter is calling your name.
Want to surprise everyone around the fire? Try Raspberry Crème.
The point is...there's a whole world beyond plain chocolate (we have that, too!), and your taste buds deserve to explore it.
Campfire Rule #1: Have Fun with It.
Throw sliced strawberries into the mix.
Add bananas.
Swap graham crackers for chocolate cookies.
Sprinkle on flaky sea salt.
Make one with peanut butter.
Then make another one completely different.
S'mores were never meant to be serious.
One More Thing...
The best memories are made around a fire—with sticky fingers, chocolate-covered smiles, and at least one marshmallow sacrificed to the flames.
So if you're already going to the trouble of making s'mores, make them unforgettable.
Reach for chocolate that's organic, thoughtfully sourced, ridiculously delicious, and made to turn a classic into something a little more...well...you.
This National S'mores Day (August 10), don't just make s'mores.
Embrace Your Alter Eco.
