Make Opening Night a Little More Magical
Some movie premieres are just another date on the calendar. Others become an occasion.
When Practical Magic 2 arrives in theaters on September 10th, fans will finally return to the enchanting world of the Owens family. And if you ask us, that’s worth more than just showing up. That’s worth planning for.
Whether you're planning a girls' night out, gathering friends for opening weekend, or simply counting down the days until the lights dim and the story begins, a little anticipation can make the experience even sweeter.
Here's how we're celebrating the countdown.
Create a Cozy Countdown Ritual
The best celebrations don't have to wait until opening night. They start the moment you decide something is worth celebrating.
As the countdown begins, carve out an evening to slow down and enjoy the simple things that make any gathering memorable. Light a candle (or twelve). Invite your coven (even if your coven is just you and your bestie). Put on your favorite playlist. Pour something delicious to sip.
And, of course, open something dark and exceptional (like our chocolate).
Because sometimes the anticipation is the best part of the magic. And shenanigans, as any Owens woman will tell you, are best enjoyed with snacks.
Find Your Chocolate Personality
Inspired by the unforgettable women of Practical Magic 2, we've created five limited-edition chocolate bundles. Each celebrates a different kind of personality and a different way to enjoy a little everyday magic. This isn’t a “something for everyone” situation. This is a “which one are you, and don’t lie” situation.
Are you drawn to warm, comforting flavors?
Bold, unexpected combinations?
Rich, sophisticated dark chocolate?
Or maybe your group needs a little bit of everything.
There's a bundle waiting to become part of your countdown to the Magic.
Sally Owens | "The Kitchen Witch"
Coconut Toffee Bar, Crème Brûlée Truffle Thins, Salted Caramel Truffles. Sweet, steady, and just a little bit spellbound. Sally keeps her magic close to home, and so does this bundle.
Gillian Owens | "The Sultry Spell"
Classic Blackout Bar, Sweet Ginger Truffle Thins, Classic Dark Truffles. Gillian doesn't do subtle. Neither does 85% cacao. This one's for anyone who likes their chocolate with an edge.
The Owens Sisters | "Two Hearts, One Magic"
Quinoa Crunch Bar, Raspberry Blackout Bar, Salted Caramel Truffle Thins, Silk Velvet Truffles. You don't have to choose a side. Some of us contain multitudes.
Aunt Frannie | "The Wild Card"
Total Blackout Bar, Mint Blackout Bar, Passion Fruit Crème Truffle Thins. Frannie never met a rule she liked. This bundle goes all the way to 100% cacao and doesn't apologize for it. Not for the faint of heart.
Aunt Jet | "The Old Soul"
Coffee Brittle Bar, Burnt Caramel Bar, Superdark Truffles. The sister everyone underestimates. Refined on the surface, quietly devastating underneath.
Plan Opening Night
Before September 10th arrives, make opening night part of the celebration.
Choose your theater.
Coordinate your group.
Pick the perfect showtime and claim the good seats.
Then let the excitement build all the way to showtime.
After all, some stories are best experienced together. Some nights deserve a little extra planning. And, some chocolate is too good to save for a special occasion, so go ahead and eat it now and order more before the movie opens in theaters.
Live a Little. Love a Lot.
Magic & Mayhem Awaits.
The countdown doesn't end when you leave home.
It continues as you settle into your theater seat, share popcorn with friends, and experience the next chapter of Practical Magic unfold together on the big screen.
Until then, we're here to help you celebrate every delicious moment of the buildup.
Shop our limited-edition Practical Magic 2 collection, save 10% with code AEPM2, and get ready for a little Magic & Mayhem when Practical Magic 2 arrives exclusively in theaters on September 10th.
Shop the Practical Magic 2 Collection →
Offer valid through October 5, 2026. Use code AEPM2 at checkout.
