I Tried Dozens of New Groceries Hitting Shelves This February — These Are the 11 I’m Most Excited About

February is a short month, but that doesn’t mean the list of new groceries hitting shelves this month is equally short! In fact, it seems to be the opposite. Manufacturers are kicking it into high gear. Some are launching overdue items that were delayed by those pesky supply chain issues (this winter’s coldest received hot topic). Others are right on target (and in Target).

There’s so much to be excited about: dairy kings and non-dairy queens, cereal that’s taking its cue from another breakfast fave, oh-so-many granolas, and more gluten-free and flavor-full selections. I got the goods — and sampled them. And now I’m showing you my absolute favorites. These are the best new products to hit grocery store shelves this month.

Alter Eco Organic Granolas

The problem I have with a lot of low-sugar granola is an either/or situation: Either it’s not sweet enough, or there’s an artificiality to the sweetness that lingers for too long. Alter Eco has figured it out with its new line of granola, sweetened naturally with a balanced blend of date powder and monkfruit. The sweetness hits well on initial impression and lasts without overstaying its welcome. Dark Chocolate is exceptional, very deep and robust with 100% cacao. Cashew Butter also steers into satisfying richness, its subtle saltiness providing a savory option in this aisle. And the layered flavors of the Cinnamon Raisin; you’ll never reach for an iced oatmeal raisin cookie again with these medium-crunchy clusters around. All are made with USDA certified organic ingredients and, more notably, ones that support regenerative agriculture. 


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